About us

Who we are

“Sexy and iconic, Lois Jeans is a brand with Spanish temperament. Born in 1962, at the heart of the dance floor our jeans know how to move.”

Established in Spain in 1962, we were the first European fashion jeans brand to conquer the world. We flourished in the 70’s and 80’s when our iconic fits and flares were worn by influential fashion icons and musicians. Before we knew it, we were all over the dance floor. Between other great jeans brands of that time Lois brought something new, a sexy and fashionable pair of jeans.

Finding the perfect balance between comfort and style revolutionised the women’s jeans forever. Lois was colourful, corduroy and full of ‘flare’. Soon young people all over the world recognised Lois as their perfect fit. Lois was a first and favourite of the movers and shakers of the 70’s onwards and we are sure we will be your favourite too.

Apart from the poetry of the past, we also look forward, because finding and improving the sexiest most effortless fits will never tire us. Lois is designed in the denim capital of the world ‘Amsterdam’ but just like the beginning, it’s made by the oldest tailor family in Spain. There is love in these jeans, share the love with Lois.