AUTUMN/WINTER ‘24

Portraying the European business woman on the go, our nineteenth collection ‘Club L’Europe’ is inspired by the allure of metropolitan European cities. As a cohesion of contrasts, this collection redefines the boundaries of style by seamlessly pairing the casual charm of the perfect jeans element with the refinement of more dressed and elegant pieces.

From straight fits, low waist trousers and oversized hold–up pants up to extraordinary top and jacket layering, ‘Club L’Europe’ is designed to line up full looks that reimagine what is Lois. Top to bottom sophistication fusing sportive, military and classic elements while creating a testament to the versatility of jeans. A fabric that transcends the casual and becomes a canvas for the modern woman. refinement of more dressed and elegant pieces.

Highlighting corduroy in a new perspective and introducing a wool–like heavy winter linen, our iconic core fabrics are elevated within a clean palette of blues and contrasting blacks and whites. As this season features premium designs, our commitment to quality and craftsmanship ensures that each piece not only makes a modern statement but also stands the test of time.