Established in 1962, we deeply cherish our rich heritage. While rooted in the past, we believe heritage is written in the now and shaped by every moment shared with you. Therefore we introduce Club 62, our new private membership taking you along our Lois journey all the while creating your own.

Club 62 offers a unique loyalty service in which you are able to collect heritage points with every purchase or act of love for Lois. By growing your heritage points, you will unlock stages of status which lead up to exclusive benefits. From early access to our latest collections, exclusive sales and access to members–only events, up to many more, each stage is guided by its own selection of personalised perks. Become a member of Club 62 and craft your own heritage story with us.