LOIS JEANS & HAMREI
Lois at Milan Design Week: Weaving heritage into product design, where Mediterranean aesthetics meet artisan hands.
For this year’s Milan Design Week, we are proud to present our latest collaboration. Rooted in decades of craftsmanship, Lois enters the realm
of interior design, translating our heritage, Mediterranean spirit, and dedication to detail into a new form.
Together with Lisbon-based designer HAMREI, known for transforming furniture through a contemporary, sustainable lens, we explore the
balance between tradition and modernity. We share a commitment to ethical sourcing, longevity, and artisanal integrity.
The result is The Lois Bum Bum Chair, a signature HAMREI design, reimagined through the Lois perspective and brought to life in our iconic
corduroy fabric.
Every element, from the crafted stitching and authentic jeans seams to the leather detailing inspired by our signature belts,
reflects the essence of our brand. The chair is paired with a custom-designed pillow featuring a belt-inspired fastening a subtle nod to our
design language.
Showcased at our Galería Dos for Design Week 2025, April 8th till 13th, Via Madonnina 15, Brera, Milan.
Discover The Lois Bum Bum Chair
