For us, thirteen is not a cursed number. It is our lucky charm. For this season we are changing the superstition.

Spanish for her, the collection film ‘Ella’ represents an ode to luck, love and prosperity.

Introducing LOIS V DENIM, the special collaboration between Lois and V Magazine. Connected by fashion and fuelled by the everlasting love for jeans.

Introducing the magical collaboration between photographer Purienne and Lois Jeans for our capsule collection.

This season we have kept close to our essentials. We’ve connected to our signature basics and redefined classics from the past.

Once a supermodel, always a supermodel. Lois shows that it doesn’t act like everybody, but still is for everybody.

Racing cars and hasty footsteps feel like a distant memory in this newfound stillness. This was a side of New York she had never seen.

This pandemic has caused borders to close, it separated loved ones and kept everyone at a distance, but it also inspired new ways of connecting.

This pandemic has caused borders to close, it separated loved ones and kept everyone at a distance, but it also inspired new ways of connecting.

We are taking you back to the seventies, when dancing ruled the night and a little too much was just enough.

Structured, strong and sophisticated; Lois Jeans is currently ‘out of office’ welcoming the season of suits.