Journal
Inspiring Lois stories. Discover our latest collections, editorials and special items.
JOURNAL 20
Jessie Andrews x Lois Jeans
Introducing Lois Jeans through the lens of photographer Mary Peffer. Soft yet playful, meet our muse Jessie Andrews caught in between moments of the LA haze.
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JOURNAL 19
Hombres Nº14
We meet the Lois Man in his classic blue jeans, ready for his journey. As a worldly man at heart, he never stays in one place for too long yet leaves a mark wherever he is.
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JOURNAL 18
Collection Nº14
This season, we’re more than just blue. Written as a story where iconic jeans may lead, but never unaccompanied.
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JOURNAL 17
Lois Riviera
Reminiscing bygone days of warmth, longing for the endless hazy moments they held.
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JOURNAL 16
Lucky Thirteen
For us, thirteen is not a cursed number. It is our lucky charm. For this season we are changing the superstition.
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JOURNAL 15
‘Ella’
Spanish for her, the collection film ‘Ella’ represents an ode to luck, love and prosperity.
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JOURNAL 14
Lois V Denim
Introducing LOIS V DENIM, the special collaboration between Lois and V Magazine. Connected by fashion and fuelled by the everlasting love for jeans.
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JOURNAL 13
Purienne x Lois Jeans
Introducing the magical collaboration between photographer Purienne and Lois Jeans for our capsule collection.
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JOURNAL 12
Colección Doce
This season we have kept close to our essentials. We’ve connected to our signature basics and redefined classics from the past.
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JOURNAL 11
Eternal Beauty
Once a supermodel, always a supermodel. Lois shows that it doesn’t act like everybody, but still is for everybody.
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JOURNAL 10
The LA Perspective
Sunny California, where confidence and style rule the streets; we are channeling the effortless, iconic vibe of the 70’s with an LA twist.
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JOURNAL 09
Waking Up In NYC
Racing cars and hasty footsteps feel like a distant memory in this newfound stillness. This was a side of New York she had never seen.
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JOURNAL 08
This Is Lois
Empowered by this season’s ‘master number’ eleven we were inspired to create an all-embracing collection, capturing all that is and all that was Lois.
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JOURNAL 07
La Vida es Mágica
This pandemic has caused borders to close, it separated loved ones and kept everyone at a distance, but it also inspired new ways of connecting.
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JOURNAL 06
Summer Souls
Chasing the sun, embracing the wild – this summer is dedicated to reconnecting to our roots and exploring the stillness of nature.
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JOURNAL 05
A Still Life In NYC
This pandemic has caused borders to close, it separated loved ones and kept everyone at a distance, but it also inspired new ways of connecting.
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JOURNAL 04
Meet Me In Miami
We are taking you back to the Miami of the 70’s & 80’s. Where nights were endless and days were sunny.
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JOURNAL 03
Maria Disco
We are taking you back to the seventies, when dancing ruled the night and a little too much was just enough.
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JOURNAL 02
Destination Como
Touched by the rays of the sun, the smell of burning asphalt, the warm breeze as a gentle embrace.
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JOURNAL 01
No.9
Structured, strong and sophisticated; Lois Jeans is currently ‘out of office’ welcoming the season of suits.