Journal

Influenced by our heritage and the Spanish Amazonas, we present a modern version of traditional equestrian dressing through iconic designs with a deeply rooted seventies twist.

Designed in collaboration with the Italian brand 'Société Anonyme', we're introducing our collective limited edition collection. 

Here in the flower filled valley of Valsassina, lies the mineral water source Aqua di Bianchi. This oasis of nature became an unexpected scenery of our SS23 show 'Porto di Como'. 

We meet the Lois Man in his classic blue jeans, ready for his journey. As a worldly man at heart, he never stays in one place for too long yet leaves a mark wherever he is.

This season, we’re more than just blue. Written as a story where iconic jeans may lead, but never unaccompanied. 

Reminiscing bygone days of warmth, longing for the endless hazy moments they held. 

For us, thirteen is not a cursed number. It is our lucky charm. For this season we are changing the superstition.

Spanish for her, the collection film ‘Ella’ represents an ode to luck, love and prosperity.

Introducing LOIS V DENIM, the special collaboration between Lois and V Magazine. Connected by fashion and fuelled by the everlasting love for jeans.

Introducing the magical collaboration between photographer Purienne and Lois Jeans for our capsule collection.

This season we have kept close to our essentials. We’ve connected to our signature basics and redefined classics from the past.

Once a supermodel, always a supermodel. Lois shows that it doesn’t act like everybody, but still is for everybody.

Sunny California, where confidence and style rule the streets; we are channeling the effortless, iconic vibe of the 70’s with an LA twist.

Racing cars and hasty footsteps feel like a distant memory in this newfound stillness. This was a side of New York she had never seen.

Empowered by this season’s ‘master number’ eleven we were inspired to create an all-embracing collection, capturing all that is and all that was Lois.

This pandemic has caused borders to close, it separated loved ones and kept everyone at a distance, but it also inspired new ways of connecting.

Chasing the sun, embracing the wild – this summer is dedicated to reconnecting to our roots and exploring the stillness of nature.

This pandemic has caused borders to close, it separated loved ones and kept everyone at a distance, but it also inspired new ways of connecting.

We are taking you back to the Miami of the 70’s & 80’s. Where nights were endless and days were sunny.

We are taking you back to the seventies, when dancing ruled the night and a little too much was just enough.

Touched by the rays of the sun, the smell of burning asphalt, the warm breeze as a gentle embrace.

Structured, strong and sophisticated; Lois Jeans is currently ‘out of office’ welcoming the season of suits.