Journal

Discover our latest collections, editorials and special items.

JOURNAL 25

Spring/Summer ‘24

Lining up head-to-toe looks, each piece is distinguished by its allure of the countryside brought into the scene of the city streets.

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JOURNAL 24

Spring/Summer 23

Dreamy yet daring looks and shaped modern silhouettes are fused with original pieces to enhance our new chapter.

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JOURNAL 23

High Society: Fashion Show

Lining up a sequence of striking elegance and contemporary tailoring, High Society fuses an edge of this season’s themes – ‘Rodeo’ and ’80’s Groove’ – while always remastering our everlasting core.

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JOURNAL 22

Night Rider

Influenced by our heritage and the Spanish Amazonas, we present a modern version of traditional equestrian dressing through iconic designs with a deeply rooted seventies twist.

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JOURNAL 21

Société & Lois

Designed in collaboration with the Italian brand 'Société Anonyme', we're introducing our collective limited edition collection. 

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JOURNAL 20

Porto di Como: Fashion Show

Here in the flower filled valley of Valsassina, lies the mineral water source Aqua di Bianchi. This oasis of nature became an unexpected scenery of our SS23 show 'Porto di Como'. 

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JOURNAL 20

Jessie Andrews x Lois Jeans

Introducing Lois Jeans through the lens of photographer Mary Peffer. Soft yet playful, meet our muse Jessie Andrews caught in between moments of the LA haze.

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JOURNAL 19

Hombres Nº14

We meet the Lois Man in his classic blue jeans, ready for his journey. As a worldly man at heart, he never stays in one place for too long yet leaves a mark wherever he is.

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JOURNAL 18

Collection Nº14

This season, we’re more than just blue. Written as a story where iconic jeans may lead, but never unaccompanied. 

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JOURNAL 17

Lois Riviera

Reminiscing bygone days of warmth, longing for the endless hazy moments they held. 

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JOURNAL 16

Lucky Thirteen

For us, thirteen is not a cursed number. It is our lucky charm. For this season we are changing the superstition.

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JOURNAL 15

‘Ella’

Spanish for her, the collection film ‘Ella’ represents an ode to luck, love and prosperity.

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JOURNAL 14

Lois V Denim

Introducing LOIS V DENIM, the special collaboration between Lois and V Magazine. Connected by fashion and fuelled by the everlasting love for jeans.

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JOURNAL 13

Purienne x Lois Jeans

Introducing the magical collaboration between photographer Purienne and Lois Jeans for our capsule collection.

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JOURNAL 12

Colección Doce

This season we have kept close to our essentials. We’ve connected to our signature basics and redefined classics from the past.

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JOURNAL 11

Eternal Beauty

Once a supermodel, always a supermodel. Lois shows that it doesn’t act like everybody, but still is for everybody.

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JOURNAL 10

The LA Perspective

Sunny California, where confidence and style rule the streets; we are channeling the effortless, iconic vibe of the 70’s with an LA twist.

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JOURNAL 09

Waking Up In NYC

Racing cars and hasty footsteps feel like a distant memory in this newfound stillness. This was a side of New York she had never seen.

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JOURNAL 08

This Is Lois

Empowered by this season’s ‘master number’ eleven we were inspired to create an all-embracing collection, capturing all that is and all that was Lois.

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JOURNAL 07

La Vida es Mágica

This pandemic has caused borders to close, it separated loved ones and kept everyone at a distance, but it also inspired new ways of connecting.

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JOURNAL 06

Summer Souls

Chasing the sun, embracing the wild – this summer is dedicated to reconnecting to our roots and exploring the stillness of nature.

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JOURNAL 05

A Still Life In NYC

This pandemic has caused borders to close, it separated loved ones and kept everyone at a distance, but it also inspired new ways of connecting.

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JOURNAL 04

Meet Me In Miami

We are taking you back to the Miami of the 70’s & 80’s. Where nights were endless and days were sunny.

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JOURNAL 03

Maria Disco

We are taking you back to the seventies, when dancing ruled the night and a little too much was just enough.

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JOURNAL 02

Destination Como

Touched by the rays of the sun, the smell of burning asphalt, the warm breeze as a gentle embrace.

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JOURNAL 01

No.9

Structured, strong and sophisticated; Lois Jeans is currently ‘out of office’ welcoming the season of suits.

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