Journal

Inspiring Lois stories. Discover our latest collections, editorials and special items.

JOURNAL 20

Jessie Andrews x Lois Jeans

Introducing Lois Jeans through the lens of photographer Mary Peffer. Soft yet playful, meet our muse Jessie Andrews caught in between moments of the LA haze.

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JOURNAL 19

Hombres Nº14

We meet the Lois Man in his classic blue jeans, ready for his journey. As a worldly man at heart, he never stays in one place for too long yet leaves a mark wherever he is.

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JOURNAL 18

Collection Nº14

This season, we’re more than just blue. Written as a story where iconic jeans may lead, but never unaccompanied. 

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JOURNAL 17

Lois Riviera

Reminiscing bygone days of warmth, longing for the endless hazy moments they held. 

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JOURNAL 16

Lucky Thirteen

For us, thirteen is not a cursed number. It is our lucky charm. For this season we are changing the superstition.

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JOURNAL 15

‘Ella’

Spanish for her, the collection film ‘Ella’ represents an ode to luck, love and prosperity.

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JOURNAL 14

Lois V Denim

Introducing LOIS V DENIM, the special collaboration between Lois and V Magazine. Connected by fashion and fuelled by the everlasting love for jeans.

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JOURNAL 13

Purienne x Lois Jeans

Introducing the magical collaboration between photographer Purienne and Lois Jeans for our capsule collection.

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JOURNAL 12

Colección Doce

This season we have kept close to our essentials. We’ve connected to our signature basics and redefined classics from the past.

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JOURNAL 11

Eternal Beauty

Once a supermodel, always a supermodel. Lois shows that it doesn’t act like everybody, but still is for everybody.

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JOURNAL 10

The LA Perspective

Sunny California, where confidence and style rule the streets; we are channeling the effortless, iconic vibe of the 70’s with an LA twist.

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JOURNAL 09

Waking Up In NYC

Racing cars and hasty footsteps feel like a distant memory in this newfound stillness. This was a side of New York she had never seen.

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JOURNAL 08

This Is Lois

Empowered by this season’s ‘master number’ eleven we were inspired to create an all-embracing collection, capturing all that is and all that was Lois.

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JOURNAL 07

La Vida es Mágica

This pandemic has caused borders to close, it separated loved ones and kept everyone at a distance, but it also inspired new ways of connecting.

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JOURNAL 06

Summer Souls

Chasing the sun, embracing the wild – this summer is dedicated to reconnecting to our roots and exploring the stillness of nature.

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JOURNAL 05

A Still Life In NYC

This pandemic has caused borders to close, it separated loved ones and kept everyone at a distance, but it also inspired new ways of connecting.

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JOURNAL 04

Meet Me In Miami

We are taking you back to the Miami of the 70’s & 80’s. Where nights were endless and days were sunny.

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JOURNAL 03

Maria Disco

We are taking you back to the seventies, when dancing ruled the night and a little too much was just enough.

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JOURNAL 02

Destination Como

Touched by the rays of the sun, the smell of burning asphalt, the warm breeze as a gentle embrace.

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JOURNAL 01

No.9

Structured, strong and sophisticated; Lois Jeans is currently ‘out of office’ welcoming the season of suits.

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